One positive to come out of the COVID-19 pandemic has been an explosion in the number of entrepreneurs starting their own small businesses. Many did it out of necessity after losing their job, but many others saw the pandemic as a wake-up call to follow their dreams. Whatever the motivation, a record 5.4 million new business applications were filed in the United States in 2021.

Much ado was made earlier this year when the NCAA announced that for the first time, student athletes would be allowed to profit from the use of their name, image and likeness.